How to quantitatively evaluate an NFT project in a simple way

4/2/2015 14:40 Read 57,769 views

After being active in over 60 NFT project communities and investing over $100,000 in 1 month, I have summarized a score metric to better evaluate NFT projects.

Nft project


NFT Project Score = 20% (A) + 10% (T) + 30% (C) + 30% (U) + 10% (S), where


A = Art
T = Team
C = Community
U = Effectiveness
S = Cultural Significance

Each section can be scored from 0 to 5; 0 being a very poor rating and 5 being strongly favorable.


We can break down the ratings within each section, and the sum of these scores is the score for that section. Each section's score has a weight applied to its score based on its relevance and importance. The total score is determined by multiplying each section's score by its weight.


1. Art (0-5 points)


Quality: What is your opinion about the arts? (scores between 0 and 4)

Workload: Requires strong expertise, such as 2D, 3D or animation (scored from 0 to 1)
Aesthetics: attractive? Do you like it? (score between 0 and 0.5)
Rarity: What is the basis of the series? How many different features are there? (0 to 0.5 points)
Distinguishability: How distinguishable are these features? (0 to 0.5 points)
Brand Capability: Does the persona have potential collaborative impact, i.e. fashion, retail, music, community? (0 to 2 points)
Copyright: Who do they belong to? (Score 0 to 1)

Creators: (0 points)
Holders: (1 point)
CC0: (in the public domain, i.e., no one owns it) (0.5 points)


2. Founder and Team (Score 0-5)


Public Image: (Scores from 0 to 0.5)

Is the founder/core team public or anonymous? (0.5 points)
Team Capabilities: (Score from 0 to 1)

What is the track record, relevance and vision of the core team? (0.5 points)
Are there any upcoming partnerships or collaborations that could increase the impact of the series? (0.5 points)
Follower size: (Score from 0 to 0.5)

Do they have a large following (0.5 points)
Activity: (score from 0 to 3)

How often do they interact with their community? (0.5 points)
Is their engagement relevant? (0.5 points)
Is it carefully vetted (module teams, time zone stays, channel segmentation, etc.)? (1 point)
Do they start their community by updating their roadmap/questions/poll? (1 point)

3. Community composition (0-5 points)


Human or bot (0 to 1 point).

Check social engagement: Discord likes, views, retweets, activity, and reactions. (0 to 1 point)
Most NFT projects have Discord communities with 100k+ members but little engagement => 95% of bots and fake accounts hype the project.

What real users think (0 to 2 points).

Holders: items and collections listed (e.g. 1000/10000). (1 point)
Not clinging to FP (reserve price). (0 to 0.5 points)
Participation in the future of the project and its roadmap. (0 to 0.5 points)
Incentive program (0 to 0.5 points).

People with money and fame (0 to 0.5 points)
Social media fan activity (0 to 1.5 points).

Discord members (0.25 points).
Percentage of Holders (0.25 points).
Social followers (Twitter, Instagram), (0.25 points)
Discord: announcements and member engagement (0.5 points)
Social Media: Retweets, Likes and Comments (0.25 points)

4. Utility and Roadmap (scores from 0 to 5)

Utility is the fuel for the community and the basis for building the potential benefits of the project.


Roadmap (scores from 0 to 2).

Integrated (presentation, art, play2earn (P2E), future airdrops, benefits, timeline)
Meta-Boundary Footprint: Is there a headquarters in the Decentraland meta-boundary or sandbox for community members to share and meet? Is there a platform for holders?
Community driven (DAO based, holder whitelist, benefits)
DeFi: Are there tokens built for the project that allow for different reward mechanisms and multiple perspectives for growth potential?
Privileges (on a scale of 0 to 1).

Parties and events (parties, conferences, focus groups, holiday events, etc.)
Partnerships (brands, artists, collections and privileged access)
Exclusive items (privileged access to specific items)
Making friends (access to high-end profiles of the community of entrepreneurs, athletes, coaches, etc.)
Defi Mechanics (on a scale of 0 to 0.5).

Airdrops (derivatives of NFTs, e.g. Cyborg airdrops free Cy dog for holder )
Pledges (can you pledge NFTs in game? (e.g. Mobox or Zookeeper)
Exchanges (number of views and transactions on different exchanges: Opensea, Rarible, NiftyGateaway, etc.)
Rewards (0 to 0.5 points).

Commodities (airdrop to NFT holders)
Community rewards (access to new NFTs to be released, free minting, etc.)
Benefits (0 to 0.5 points).

In-game power-ups (specific features for NFT holders in P2E games)
Game advantages (speed, strength)
Price (0 to 0.5 points).

Is the entry fee appropriate? (casting price +gas fee)
What is the precedent for the base price? (stable or crashing?)
What is your goal and expected holding time?

5. Culture (score from 0 to 5)

Age group: Is the program limited to the culture of a specific age group? Or can the user recall the past (cartoons, games, habits, interests, etc.)? (on a scale of 0 to 3)
Are celebrities and influencers (actors, artists, athletes, video bloggers, etc.) receptive? (0 to 0.25 points)
Social trends: search volume, posts and video volume? (0 to 0.25 points)
Modalities? (0 to 0.25 points)
Fan trends? (0 to 0.25 points)
Can its innovation inspire other NFTs: art, utilities, mechanisms, roadmaps? (0 to 1 point)


After scoring these different sections, weights were set for each section (which could be adjusted to your liking).


Art accounted for 20%
Founders and team accounted for 10%
Community composition accounted for 30%
Practicality accounted for 30%
Culture accounted for 10%

Assume that each section is rated as follows.

A (Art) = 4

T (Team) = 3

C (Community) = 5

U (Utility) = 4

S (Culture) = 3


Then total score = 20% x 4 + 10% x 3 + 30% x 5 + 30% x 4 + 10% x 4 = 0.8 + 0.3 + 1.5 + 1.2 + 0.4 = 4.2


Items with a total score of 4-5 are usually chosen for mint or de-secondary participation.


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